Cookie Policy

Last updated: September 2025.

This Cookie Policy explains how New Books Alert (“we,” “us”, “the site”) uses cookies and similar technologies on and describes your choices. It should be read together with our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember preferences, and to provide analytics, advertising, and social features. We also use similar technologies such as local storage, pixels, tags, and SDKs for the same purposes.

How we use cookies

We use cookies to:

  • Remember your preferences (for example, cookie choices and interface settings);
  • Understand how the Site is used and improve performance (analytics, debugging);
  • Deliver, measure, and improve advertising and affiliate attribution.

Where required by law, we obtain your consent before setting non-essential cookies. You can manage your choices at any time via [Cookie Settings] in our footer. If you withdraw consent, previously set non-essential cookies may remain until they expire, but we will stop using them for their intended purposes.

Types of cookies we set

Strictly Necessary Cookies
These are essential for the Site to function (for example, remembering your cookie preferences and enabling core navigation). You cannot disable them through the preference tool, but you can block them in your browser (which may break the Site).

Performance & Analytics Cookies
These help us understand how visitors use the Site, such as which pages are viewed and for how long. We may use tools like Google Analytics. Data is aggregated and used to improve reliability and content. Where required, these run only with your consent.

Advertising & Targeting Cookies
We may work with advertising partners (including Google AdSense) to show ads and measure their effectiveness. These cookies can create or access unique identifiers to deliver more relevant ads. Where required, these run only with your consent, and you can opt out at any time in [Cookie Settings] and via the industry tools listed below.

Affiliate Tracking
Some outbound links use affiliate tracking to attribute purchases to our Site. These technologies typically record that a click originated from The Site. They do not add any extra cost to you.

Your choices

You can control cookies in several ways:

1. Cookie Preferences on this Site: Use [Cookie Settings] (footer link) to grant or withdraw consent for Analytics and Advertising categories at any time.

    2. Browser Controls: Most browsers let you block or delete cookies. See your browser’s help pages for instructions. Blocking all cookies may impact Site functionality.

    3. Interest-Based Advertising Opt-Outs:

    • Google Ad settings: https://www.google.com/settings/ads
    • YourAdChoices (US): https://optout.aboutads.info
    • Your Online Choices (EU/UK): https://www.youronlinechoices.eu

    4. Global Privacy Control (GPC): Where legally required, we honor browser-based opt-out signals (such as GPC) for cross-context behavioral advertising.

    5. “Do Not Sell or Share” (CPRA): California residents may use our [Do Not Sell or Share My Personal Information] link in the footer to opt out of cross-context behavioral advertising and certain data “sharing” as defined by law.

    Cookies set by third parties

    Third parties (for example, analytics providers, ad networks, and social media platforms) may set cookies on your device when you visit our Site. We do not control these cookies. Please refer to the third parties’ own policies for details about their cookies and how to manage them.

    • Google Analytics and partner sites: https://policies.google.com/technologies/partner-sites
    • Google advertising & cookies: https://policies.google.com/technologies/ads

    Data retention

    Cookies have different lifespans. Session cookies expire when you close your browser; persistent cookies remain until they expire or are deleted. We set retention periods appropriate to their purpose and comply with local legal requirements.

    Updates to this policy

    We may update this Cookie Policy from time to time. Changes will be posted on this page with a new “Last updated” date. Material changes may also be highlighted within our cookie banner or by notice on the Site.

    Contact

    Questions about this Cookie Policy can be sent to info@newbooksalert.com.

    Share this page with fellow book lovers: